As for Roberts, he considered the event to be a massive success, later telling ESPN that he spent most of his night in jail signing autographs. National broadcasters CBS minimized the damage by focusing their cameras elsewhere during most of the incident, but it was still a wild situation. A massive security contingent then surrounded the streaker, who was hog-tied before being removed from the field. He was in the process of fleeing security officers when he was absolutely leveled by New England Patriots linebacker Matt Chatham. The not-so-modestly dressed man performed a merry Irish jig in front of the football, which was already set up on a tee for the second-half kick-off. Once there, he greeted a few players before ripping off the Velcro outfit and parading around the field in nothing more than a silver thong. Roberts, more noted for his appearances on English football pitches, made his mark on this side of the pond after gaining access to the field by dressing up as an official. The event also featured an appearance from infamous British streaker Mark Roberts. As for the final, the Broncos won their second straight Super Bowl after beating the Falcons 34-19.įor many reasons Super Bowl XXXVIII in Houston is on record as one of the wildest in recent memory, and not just because of Janetgate. The lawsuit was, however, dropped the following year when Just For Feet filed for bankruptcy. The company argued that the Super Bowl commercial was so bad that it amounted to advertising malpractice. The fallout from the ad was so bad that Just For Feet, who invested $7 million in the doomed project, attempted to sue ad makers Saatchi and Saatchi for $10 million. A few words used in national papers to describe the ad were “appallingly insensitive,” “neo-colonialist," “culturally imperialist,” and “probably racist”. Unsurprisingly, many viewers were offended, and that was in 1999. The runner, while protesting with a loud long "No!" tries to kick the unwanted objects off his feet. Inside the vehicle, a humvee branded with a Just For Feet license plate, the hunting party are busy mixing a JFF-branded tranquilizer concoction, which is later handed to the runner as a cup of water.Īfter drinking the mix, the runner gets dizzy and passes out, awakening to find that a pair of running shoes had been forced onto his feet. The ad begins with a group of white soldiers exuberantly tracking down a barefooted black long-distance runner, in a scene eerily reminiscent of a safari-style hunt. The advertising gods must have been crazy, very crazy, to allow the airing of this absolutely shocking ad for shoe and sportswear retailers Just For Feet during Super Bowl XXXIII, a matchup between the Atlanta Falcons and Denver Broncos.
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